Total sponsored the eighth “Bahri Dima Clean” (“My Beach is Always Clean”) operation in Morocco to coincide with World Earth Day on April 21, 2013. The aim of the day was to clean up Ain Diab beach in Casablanca by collecting the rubbish that was polluting it. Over 4,000 people from all generations and social classes came together to take part in the event. Entertainment, art workshops and sporting activities also helped raise awareness amongst younger people of protecting the planet in a fun and festive atmosphere. A fine opportunity for Total to confirm its social and environmental commitment to Morocco.